EXCITING HAPPENINGS AT THE BARBARA CASEY AGENCY

This has been an extremely busy year, and as we approach the end of 2014, I wanted to give you an update on what books have been published over the past several months and represented by the Barbara Casey Agency. All of these books were published by traditional, royalty-paying publishers, either highly rated independents or major houses. You will see that the subjects are many and varied. These books are available through Amazon, Barnes and Noble, or by ordering at your favorite bookstore.

In addition to representing established authors, one of the things I especially enjoy as a literary agent is successfully representing new authors. My new authors this year have really made me proud.

 

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Never Try to Drink a Chinese Woman under the Table: Plus Other Fun and Practical Tips for Doing Business in China and at Home, written by Richard Bradspies and JD Fox. This was released in early March and has already gone to its second printing. Rich and Jim are marketing dynamos; they think outside the box and have managed to come up with a new idea to add to their marketing each week since their book’s release.

 

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Troubled Water, the third book in the Lark Chadwick Mystery Series written by John DeDakis, a former White House Correspondent and copy editor for CNNs Wolf Blitzer, was released in June of this year and is doing exceptionally well in sales. This is a thrilling mystery series told from a female’s perspective.

 

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Patriot Priest: The Story of Monsignor WIlliam A. Hemmick, The Vatican’s First American Canon written by Patricia Daly-Lipe, came out in February of this year. A biography of Patricia’s famous great uncle, this is a well researched, fascinating read of one man’s personal experience over several epochs and periods of history and his close connection to royalty, Hollywood, and politicians.

 

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Tarnished Heels: How Unethical Actions and Deliberate Deceit at the University of North Carolina Ended The Carolina Way, written by Rob J. Anderson, was released in June of this year and is already in its second printing. Ranked among the 100 top sports books on Amazon since its release, this is a comprehensive insider’s report of what has taken place over the past few decades leading up to the scandal UNC now faces.

 

In addition to my new authors, I represent over 100 additional authors who have had successful careers in publishing with several titles. Three of these titles released in the recent months are below.

 

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Among my established authors, Hawk Mackinney’s The Missing Planets, the second book in his science fiction series The Cairns of Sanctuarie, was just released and is currently on an international book review tour.

 

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Hunting the President: Threats, Plots, and Assassination Attempts from FDR to Obama, by British author Mel Ayton, just recently came out and will be followed next year by a sequel that will cover the period between President George Washington to the Depression. This is an exceptional book which reveals information about presidential assassination attempts never before reported.

 

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Beyond Reasonable Doubt, also by Mel Ayton, brilliantly addresses the Warren Commission’s report on the John F. Kennedy assassination as well as new information about the assassination.

 

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On a more personal note, two of my own novels, The Coach’s Wife and The House of Kane, were re-released in trade paperback in July. They are now available in hard cover, trade paperback, and ebook. My young adult novel, The Cadence of Gypsies, will be re-released with a new cover in hard cover, trade paperback, ebook, and audio book in 2015. The sequel to it is under contract. There is also a third book in this series underway. Finally, for all of you who like scary stories, my short story, Late in the Tenth Month, was published in CATACOMBS ANTHOLOGY.  This collection of short stories is available in hard cover, paperback, and e-book through Amazon, Barnes and Noble, and your favorite local bookshop.  The audio version will be ready next month.

Thanks for stopping by. Next time I will talk about writing romance novels, the most popular genre in the publishing world. I will cover such things as what makes a good romance novel, what is required to make it a romance, who is publishing romance, and what are the different types of romance novels.
See you soon!
Barbara

A QUICK OVERVIEW OF PUBLISHING: The Importance of a Marketing Plan

Never has getting published been more difficult than it is today. With computers, more people working at home, and the use of digital, lap-top, electronic, print-on-demand, and self-publishing, in addition to traditional publishing, manuscript submissions are at an all-time high. Publishing houses are inundated. With competition being at the level it is, less than 3 percent of all submissions are accepted for publication. This is astounding! Because of this, it is absolutely imperative that writers do everything they can in order to create their own edge. That includes preparing a workable, realistic marketing plan.

Whether a writer is approaching an agent or a publisher, professionalism is a must. This means clean submissions, properly formatted, carefully edited, and sent to the correct editor or agent with an appropriate cover letter. It also means following the specific guidelines requested by the agency or publishing house you are submitting to. It is like going to war with defined rules of engagement, beginning with the elements that must be included in a good cover letter: title of manuscript, word count, background information on the author, brief synopsis. Attach sample chapters and, of course, your marketing plan. This is such an important “first impression” step to getting a manuscript read that many times a writer will pay a professional editor to write the cover letter.

It used to be that once a publisher contracted for a work, he took on the responsibility of also marketing that work for the purpose of gaining the most sales. The most an author had to do was occasionally show up at a book signing event that had been arranged by the publisher. Today, most publishers reserve the bulk of their marketing budgets for their big-name authors already under contract. All of the other authors pretty much have to fend for themselves. This means going out and beating the bushes for book signings, speaking engagements, attending book events, writing news releases and anything else you can do in order to sell your book. Creativity is a definite plus.

I first got the idea for my novel, Shyla’s Initiative, when I read an article about a little-known offshoot from the ancient religion, Santeria. The story explained how even today it is practiced throughout the country, especially in South Florida. I immediately began visiting all of the botanicas I could find, interviewing Santeria priests who would talk to me. This background paved the way for Shyla’s Initiative, my story of a writer who was starting to feel trapped in an unhappy marriage. The fact that she had married outside of her culture contributed to the problem, among other things. Throughout the story, there is an underlying, mysterious thread that eventually connects my protagonist, Shyla, with Santeria that eventually reveals her purpose in life. In doing my research, one Santeria priest in particular was helpful and invited me to one of their services that included animal sacrifice. I even offered to pay him for any inconvenience, but he adamantly refused, saying he would be punished by the orishas if he accepted money. He asked only that I give him a copy of my book when it was published.

When my book was published, I returned to the botanica several times in order to give him a copy of my book, but he was never there. Weeks passed, and with the passage of time I began to get an overwhelming feeling of apprehension that I had failed somehow. Perhaps I had even angered the orishas.  I needed to get my book to that priest!

Eventually I did, and even though it had been several months since I had spoken with him, he recognized me. He smiled when I gave him a signed copy of my book, then he spoke in the ancient language of Santeria. I believe it was a blessing and not a curse since my feelings of apprehension quickly disappeared. After that I went back to all of the botanicas I had visited when gathering my research and left books for them to sell. It turned out to be a wonderful marketing tool.

So how do you go about preparing a marketing plan to include with a submission—either to an agent or to a publisher?

BE SPECIFIC: What can you do, personally, to promote your book? For example, if you are a school teacher, perhaps you can promote in the schools. What about business connections? Your activities in the church or synagogue? Does your best bud belong to a book club? Will the owner of the little gift shop you like to browse in be willing to display some of your books and sell them on consignment?

My novel, The House of Kane, is a mystery that takes place inside a major New York publishing house. Aislinn Marchánt, a writer and editorial consultant, is hired by the major New York publishing company, Kane Publishing House, to help determine why several submissions sent to them have mysteriously disappeared only to be published later by another publisher. Are the editors at Kane simply not being diligent enough with the in-coming manuscripts, or is there something more sinister going on? Because of my work within the publishing industry both as a published author and a literary agent, I was able to realistically portray what actually goes on with submissions behind the closed doors of major publishing houses, and because of this realism and the story itself, The House of Kane was considered for a Pulitzer nomination. Two years later, my novel The Gospel According to Prissy was also considered for a Pulitzer.  I didn’t win a Pulitzer, but the fact that both books were submitted for consideration has been a useful marketing tool.

BE PREPARED: Once your book gets published, marketing takes a great deal of time and preparation. Remember, the publisher is saving his marketing money for his big-name established authors, so it doesn’t hurt for you to plan a budget as well. Know in advance how much you are willing to invest in marketing your book. Personally visit the bookstores in your area and outside of your area if you are able to travel to let them know you are available to do book signings. Show the bookstore managers your book and leave information that they can review later. Send out news releases. Send out announcements. And get involved with social media on the internet.

BE CREATIVE: Think outside the box. One of my own personal favorite things to do in marketing is to introduce myself to the directors of libraries locally as well as regionally. I do this in person whenever possible thereby building a relationship with the people who work in the library. Then, when my next book is released, I take a copy by to donate to the library or to their “Friends of the Library.” Invariably, that leads to sales.

You will be able to come up with your own ideas based on what is going on in your life. Organize those ideas into a good plan that you can include with your submission to an agent or publisher. You will be surprised how this one element of your submission will contribute to your getting an offer of a publishing contract.

Good luck!

Barbara

THE GOSPEL ACCORDING TO PRISSY BLOG TOUR

i will be visiting 28 different book blog sites on Thursday, November 21, to discuss my latest novel THE GOSPEL ACCORDING TO PRISSY, a 2013 IPPY Award recipient for Best Regional Fiction. The schedule is listed below, so if you get a chance, please stop by and leave your comments.

I would enjoy hearing from you.

My best,

Barbara

1: Bunny’s Review
2: Farm Girl Books
3: fundinmental
4: Queen of All She Reads
5: The Hedonistic Minimalist
6: My Devotional Thoughts
7: Deal Sharing Aunt
8: Full Moon Dreaming
9: Reviews by Crystal
10: Renee Luke
11: Kit ‘N Kabookle
12: My Odd Little World
13: Wake Up Your Wild Side
14: Wicked Readings by Tawania
15: Margay Leah Justice
16: Tina Donahue Presents
17: Hope Dreams. Life… Love
18: Sharing Links and Wisdom
19: Serenity Reviews
20: Curse of the Bibliophile
21: The Women’s Fiction Review
22: The Write to Read
23: Book ‘Em North Carolina
24: Hello Romance
25: Long and Short Reviews
26. Welcome to My World of Dreams
27: It’s Raining Books
28: Straight from the Library

THE CADENCE OF GYPSIES GOES ON TOUR

THE CADENCE OF GYPSIES, written for both the adult and new adult markets, will be featured in the virtual book tour by Goddess Fish Promotions on Wednesday, August 28, 2013.  The hosts who will be discussing my book are listed below.  If you get a chance, do stop by and make a comment.  I will be checking in all day and will answer any questions you might have.

A brief description of The Cadence of Gypsies follows:

           

Dara Roux, abandoned when she was 7 years old by her mother.  Exceptionally gifted in foreign languages. Orphan.

Mackenzie Yarborough, no record of her parents or where she was born. Exceptionally gifted in math and problem-solving. Orphan.

Jennifer Torres, both parents killed in an automobile accident when she was 16. Exceptionally gifted in music and art.  Orphan.

Three high-spirited 17 year olds, with intelligent quotients in the genius range, accompany their teacher and mentor, Carolina Lovel, to Frascati, Italy, a few weeks before they are to graduate from Wood Rose Orphanage and Academy for Young Women.  Carolina’s purpose in planning the trip is to remove her gifted, creative students from the Wood Rose campus located in Raleigh, North Carolina, so they can’t cause any more problems (“expressions of creativity”) for the headmaster, faculty, and other students – which they do with regularity.  Carolina also wants to visit the Villa Mondragone where the Voynich Manuscript, the most mysterious document in the world, was first discovered and search how it is related to a paper written in the same script she received on her 18th birthday when she was told that she was adopted – a search, more dangerous than she could have imagined, that will fill in all of the missing pieces of her past and help each of her students to discover something meaningful within themselves.

For more information about The Cadence of Gypsies, visit www.barbaracaseyagency.com Available from Amazon.com and selected for Amazon’s List of Best Reads.

HOSTS FOR THE CADENCE OF GYPSIES VIRTUAL BOOK TOUR
1
 Blood Red Shadows
Full Moon Dreaming
LizaOConnor
Out of the Lockbox
Danita Minnis
Writer Wonderland
Reading In Twilight
Andi’s Young Adult Books
Sexy Adventures, Passionate Tales
10
 Reviews by Crystal
11 
Cabin Goddess
12 
Lisa Haselton’s Reviews and Interviews
13 
You Gotta Read Reviews
14 
On the Broomstick
15 
My Devotional Thoughts
16 
Dawn’s Reading Nook Blog
17 
Deal Sharing Aunt
18 
My Odd Little World
19 
Hope Dreams. Life… Love
20 
Dalene’s Book Reviews
21
 The Cerebral Writer
22 
Chris Redding Author
23 
The (Mis)Adventures of a Twenty-Something Year Old Girl
24 
Red Wine and Books
25 
A Writer’s Life
26 
The Simple Things in Life
27
 Bunny’s Review
28 
Farm Girl Books
29 
Renee Luke
30 
Nickie’s Views and Interviews
31 
Who’s Reviews
32 
Fiction Writing and Other Oddities
33 
Andi’s Book Reviews
34 
Wake Up Your Wild Side
35 
Hope Dreams. Life… Love
36 
fuonlyknew
37 
Musings and Ramblings
38 
Sharing Links and Wisdom
39 
Becky Flade Author


BARBARA CASEY’S VIRTUAL BOOK TOUR IS SCHEDULED

Below is the schedule for my “Virtual Book Tour” featuring my latest novel, THE GOSPEL ACCORDING TO PRISSY. I will be making 22 stops between May 20 and June 14, so if you are free to stop by and visit, please do.

THE GOSPEL ACCORDING TO PRISSY has just received the IPPY Award for Best Book in Regional Fiction. The issues and conflicts I address in this story are complex, as are the characters. But in the end, I think you will be glad you read it and be left with a sense of joyful inspiration.

I hope to hear from you in the weeks ahead.

Barbara

VIRTUAL BOOK TOUR

5/20/2013 MeganJohnsInvites
5/21/2013 Lisa Haselton’s Reviews and Interviews
5/22/2013 Margay Leah Justice
5/23/2013 It’s Raining Books
5/24/2013 My Devotional Thoughts
5/27/2013 Novel Moments
5/28/2013 Christy McKee Writes for Women in the Sweet Spot of Life
5/29/2013 Tinasbookreviews
5/30/2013 Nickie’s Views and Interviews
5/30/2013 SECOND STOP Fiction Writing and Other Oddities
5/31/2013 Deal Sharing Aunt
6/3/2013 The Life (and lies) of an inanimate flying object
6/4/2013 Illustrious Illusions
6/5/2013 Book ‘Em North Carolina
6/6/2013 Hope Dreams. Life… Love
6/6/2013 SECOND STOP Stitch Read Cook
6/7/2013 Straight from the Library
6/10/2013 Read Your Writes Book Reviews
6/11/2013 4 the LUV of SANITY
6/12/2013 The Ink Spot
6/13/2013 United By Books
6/14/2013 Welcome to My World of Dreams

BARBARA CASEY TO BE GUEST ON “MIDDAY CONVERSATIONS” RADIO SHOW WITH HOST CYRUS WEBB

I have been invited to be the guest today on the Cyrus Webb Radio Show, “Midday Conversations.” It will be streaming live at www.blogtalkradio.com/middayconversations at 1 pm and podcasted there as well. I will be talking about my latest novel, The Gospel According to Prissy, as well as my other award-winning novels. Please stop by if you have the time.

Barbara

THE NEXT BIG THING BLOG HOP

I have been invited to be a guest on THE NEXT BIG THING BLOG HOP Wednesday, February 6, 2013 to discuss my latest novel for adults, THE GOSPEL ACCORDING TO PRISSY.. Please join me here where I will be answering questions and discussing other things of interest to writers. I would love for you to share your comments and thoughts, as well as ask questions.

Hope to hear from you then.

Barbara